I’m not generally the type to pay a lot of attention to advertising, but I do have an admiration for a clever tagline or whimsical campaign. So when I first saw a Dig.Drop.Done magazine spot, it peaked my curiosity. A brightly colored home, with a vaugely Leave-it-to-Beaver mom at center, precariously icing a zillion-layer cake? And it’s for flower bulbs? I love bulbs. What is this?
I went and had a look at the website. It was started by a group of bulb companies to “promote the joy of bulb gardening and ensure its future in North America.” Much of it is aimed at the beginning gardener as opposed to the seasoned vetran, but some of the pop-up tips from the three “ladies” — mascots of bulb planting — were helpful to me though I’ve been planting bulbs for a good ten years.