Some 100 billion pieces of junk or direct mail (including our plant catalogues!) arrive yearly at U.S. households; about 100 million trees are logged to supply the paper. Each year, 80 per cent of pulp derived from the Canadian boreal forest ships directly to the U.S.
But you don’t have to give up seed catalogues to help reduce waste and protect forests.
The demand for paper can’t be met by recycled product alone, but recycled stock is affordable and abundant. Mark Stephens of Innovative Response Marketing Inc., a Canadian green mail-order distribution house, says “stock with a specifically different look and feel can promote your green initiative and show you’re being environmentally responsible.” Paper certified by the Forest Stewardship Council (an international, non-profit watchdog organization working to protect forests worldwide) carries the FSC logo, confirming the product comes from responsibly run forests). Other companies such as Veseys also use FSC-certified paper and vegetable-based ink, producing eco-friendly catalogues as well.